New Information and Cultural Insights Entrepreneurs Need to Start a Business in China

China 2014: New Information and Cultural Insights Entrepreneurs Need to Start a Business in China

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China is one of the most popular destinations in the world for foreigners who want to start a business outside of their home countries. With a potential market of over 1 billion people it’s not difficult to wonder why.

If you’ve been thinking about starting a business in China, the Wood Egg China startup guide will be your go-to reference manual.

Each year we hire 3 researchers (at least one local and one foreigner who live in China), a native English-speaking in-country writer, and an editor, to bring you insights from multiple perspectives.

Our researchers spend over 200 hours interviewing local business people, politicians, and citizens who regular foreigners would never have access to. This is 200+ hours you will save to hit the ground running. (Bonus: When you register your eBook at WoodEgg.com you get access to all of our raw research and interviews.)

In the 2014 Wood Egg China startup guide you will learn:

All of this along with hundreds of other insights. All told you’ll get the painstakingly researched answers to over 200 questions (over 700 pages!) about country, culture, life, and business in China.

If you’re looking to do business in China you won’t find a more complete, up-to-date, guide.

Click one of the “buy now” links, above, to buy it at LeanPub, Amazon, or Apple iBooks.


Contents

Country

Current stats

Quick history as it affects current business environment

2013 zeitgeist

Near-future outlook

Relationship with other countries

Culture

Mindset

Religion and Race

Asia 101

Individualism

Local differences

Personal attitudes towards foreigners

What to wear

Attitude towards time and promises

Common conversational references

How to blend in

When not to blend in

Recommended reading/watching

Life

Quality of life

Cost of living

Western standards vs local standards

Language / English proficiency

Safety

Immigration / Visa

Where to live (short-term and long-term)

Typical living arrangements

Transportation

Internet / Phone

Food

Credit card? Cash? Check?

Availability of products/services

What’s not online

Differences in service standards

Expat community

Recommended resources

Business Culture

Mindset

Understanding “face”

Direct vs indirect communication

How to tell “yes” from “no”

Hierarchy

Who to speak with in organizations

Business attitudes towards foreigners

Signals of respect

How to build trust

Introductions

Business cards

Negotiation

Signaling success

Innovation vs status quo

Passing-through vs Full-time

Advantages to foreigners

Advantages to locals

Risks

Corruption

Government

General role of government

Who’s who: departments you need to know

What the government is emphasizing now

Incentives

Grants

Business Setup

Ease of doing business

Local partners?

Business structure choice

Business name choice

Timeline

Cost

Incorporating

Where to locate

Real estate

Big city vs outlying areas

What your location says about your business

Utilities

Permits

Contracts

Lawyers

Accountants

Paying taxes

Ongoing requirements

Recommended resources

Hiring

Local talent strengths

Hiring local people

How much to pay?

How to find good people?

Online vs offline

Hiring foreign people

Step-by-step process

Labor laws

Payroll

Unions

Firing

Recommended resources

Money

Banking overview

Bank comparison

How to open an account

Online banking

Paying employees

Paying vendors

Getting a bank loan

Getting investors

What if they don’t pay?

Industry sectors

Industries

What’s missing?

What’s unique?

Growing the Business

Marketing

Expanding outside the country